The current market has businesses uncertain about moving forward, which has caused many to stall. The workforce and consumer shifts created by the COVID-19 pandemic have the ability to permanently change the way our industries do business and how our businesses function. If you are unsure about your company’s ability keep up with these changes, the current market can appear intimidating. Regardless of your size, industry, or mission, how effectively you use technology has both tangible and intangible benefits that can help you adapt and restart your business in our new normal.
During the recent “Shelter at Home” orders, we saw the enormous impact effective technology use had on public image. Businesses who were able to maintain operations, keep their staff employed, and deliver goods and services were seen as survivors, even saviors. Businesses who could not maintain operations were seen as victims. Your business’ ability to adapt and employ technology can give you a huge advantage when faced with extreme circumstances like the recent pandemic. Just like restaurants, who were able to turn to online ordering and curbside service, companies with agile technology have the ability to respond and rebound faster than other businesses when faced with shifting markets. The right technology deployment can improve communications, individualize customer service, manage product delivery, and meet regulation requirements, thus creating an overall stronger public image and ultimately determining the customers and employees you attract. As businesses reopen, customers and staff will most likely expect a conscientious approach to operations, policies, and procedures that ensure their continued safety and security. Businesses who have struggled to adapt to this new reality may find a serious assessment into operations and technology imperative to reviving their customer base.
Adopting the right technology approach for your business is not an easy decision, and should not be made without professional assistance as part of the assessment. In our experience, a thoughtful technology assessment enables businesses to accelerate innovation that both enriches business culture and fosters reinvestment in a business’s long-term goals. A proper technology assessment should evaluate your digital processes as well as your non-digital processes. It should take a holistic look at your business and consider all operational segments, stakeholders, achievements, goals, reputation, and customer experience. The results of the final business assessment will have a profound and lasting effect on your business as we begin this post-pandemic era. It can mean reducing costs, but also making the competition irrelevant in the next segment of your business’ life because of the new high level of your company’s staff and management day-to-day job execution.